CRM systems should indeed contain the basics, he said: including a client's name, contact information, the opportunities they’re looking for, as well as their financial data and recent activity and ...

Customer relationship management consultants provide independent advice on solutions for managing customer service and customer relationships. Their aim is to help clients improve customer ...

CRM consultants can provide value, but they're not required. Do you need an outside consultant to help you implement a CRM system for your business? The answer is: it depends. My company implements ...

When Mark Benioff cofounded Salesforce.com, in 1999, he loudly declared that the software-as-a-service (SaaS) model would drive into obsolescence the exorbitant installation-and-maintenance fees once ...

The old joke about management consultants as "people you hire to tell you the time that's on your watch" still rings true. When it comes to CRM consultants, though, the overwhelming impression is that ...

Customer relationship management involves collecting relevant data about a business’s customer interactions in one place to help managers understand their clients and improve customer satisfaction.

Doug Tanoury is a customer relationship management consultant (CRM) and contributed this piece to the Computerworld Community. He can be reached at [email protected]. If you have an opinion about CRM ...

For years, customer relationship management (CRM) in law firms has often been viewed as a glorified Rolodex — a necessary but often underutilized system primarily seen as a data repository. With the ...