While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. L'Oréal's Colorsonic, left, and its components at right, ...

At CES, L’Oréal is showing off its first hair color device that can be used at home. The handheld Colorsonic can mix and apply product evenly, according to the company. If it works as promised, ...

The Colorsonic promises to be an affordable at-home alternative to the salon The Colorsonic promises to be an affordable at-home alternative to the salon is a senior reporter and author of the ...

If you’ve ever attempted to color your hair using a home kit, you get why salons charge an arm and a leg for good color. In an attempt to take the mess out of the process and make the results a little ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." DIY dye may have gotten a bad rap in the past, but you no longer have to sacrifice professional-level ...

PARIS (Reuters) -French cosmetics giant L'Oreal said on Monday it had signed an agreement to acquire haircare brand Color Wow, as it seeks to tap rapid growth in premium hair products. Haircare was ...

L’Oréal Paris, Walmart and Snapchat have teamed up for a new phygital integration designed to bring hair colors from the beauty brand’s Féria line to life in stores. At Walmart stores nationwide, ...

Anyone who colors their hair knows that it can be a time-consuming, expensive and meticulous process. The last thing you want is to ruin a perfect single-process or fresh highlights by using the wrong ...

As cases of coronavirus spiked in various locations across the U.S. this year, hair salons were among the many businesses that had to close. Without access to professionals, some people who usually go ...

As you age, your hair naturally begins to thin and becomes more brittle. Due to this, you need to be careful when coloring your hair. These at-home hair dyes are safer for your hair and help reduce ...