Crayola blue it with the name of its new crayon color, according to some early reactions. The longtime crayon-maker retired original color "dandelion" from its classic box of 24 to make room for a new ...

Crayola announced the name of a new blue crayon this week: “Bluetiful,” which beat out four other names with 40% of the vote in an online naming contest launched in July.

Michael Jordan unretired. Magic Johnson unretired. Tom Brady and Rob Gronkowski even came out of retirement. If athletes can unretire, why can't crayon colors? Crayola announced for the first time in ...

There’s nothing quite like opening a new box of crayons. The waxy smell, the sense of excitement at all the creations to come, the feeling of soft paper on your fingertips. It’s one of the happiest ...

Cousins Edwin Binney and C. Harold Smith introduced their first eight Crayola crayons in 1903. But the world has changed since then, and so, too, have the names of their waxy creations. With an eye ...