The brand-new song is part of the Sing & Play Nursery Rhymes album (out Nov. 21) from The Elf on the Shelf preschool YouTube ...

It's the most magical time of year! It's time for The Elf on the Shelf—one of our favorite Christmas traditions—to leave his cozy spot as Santa's sidekick in the North Pole and resume his important ...

Elf on The Shelf’s founder reveals how a single Jennifer Garner paparazzi photo turned a small family business into a ...

NASHVILLE, Tenn. (WTVF) — The Elf on the Shelf visited children at Monroe Carell Jr. Children's Hospital at Vanderbilt two weeks before Christmas to bring some magic back for kids staying in the ...

Developers Outright Games and Casual Brothers have announced The Elf on the Shelf: Christmas Heroes, a new Christmas-themed family-friendly game. The Elf on the Shelf: Christmas Heroes is based on ...

Elf on the Shelf has become a popular holiday tradition over the past 19 years. Parents often go to great lengths to create elaborate and sometimes outrageous scenes, from elves getting into mischief ...

Editor’s note: This story may contain spoilers for prying little eyes! The magical Elf on the Shelf watches over kids and lets them know Christmas is coming — which means parents make a mad dash each ...

Outright Games and The Lumistella Company have released new gameplay footage for The Elf on the Shelf: Christmas Heroes, showcasing what it will be like to play. Originally, they just teased that the ...

Santa’s sneaky elves donned in red suits with crisp white collars have been making chocolaty messes on kitchen counters and dangling dangerously from Christmas tree branches — all while unsuspecting ...

The Elf on a Shelf is a popular Christmas tradition that has been enjoyed by families for years, and some people are running out of fun ideas for their kids. The tradition involves a Scout Elf who ...

Many Christmas traditions evoke warmth and joy, but it would take a Christmas miracle for all such festive feats to possess equal annual appeal. Some Houstonians would go so far as to say providing ...

The Elf on the Shelf got a sparkly upgrade for its 20th anniversary as The Lumistella Company partnered with iconic crystals ...