LOS ANGELES – Innovation is vital to any successful brand, and at 30,000 feet somewhere between Guadalajara and Los Angeles, Chivas USA sought to take themselves to new heights. Quite literally so.

Who is Óscar García, the New Chivas Coach? Óscar García recently managed OH Leuven in Belgium’s Jupiler Pro League. His tenure there was a mixed one, ending with the team in 13th place out ...

El Súper Clásico, Chivas vs América, is the most prominent rivalry game ... DirecTV Stream and Sling. In addition, the new Leagues Cup, which now features every team from Liga MX and MLS, will be ...

Chivas believes in celebrating the next generation of whisky drinkers who elevate themselves and those around them to forge new paths to success - which is why Chivas' ethos is 'I Rise ...

Scuderia Ferrari’s Formula 1 driver Charles Leclerc has a new role — he’s been tapped by Scotch whisky brand Chivas Regal to be its global brand ambassador. This multiyear partnership ...