Five is an auspicious number in the world of Chanel. So when it came time to expand the beloved Chance fragrance family, one of the best-selling women’s scent franchises in the world ...

[Chanel] was someone who believed in faith and in luck—you know, number five was her lucky number ... Not exactly the stuff of luxury fragrance. Polge, therefore, had to rely on his imagination.

Gabrielle Chanel lived her life as she intended and her eternal symbols – like the No. 5 – continue to empower young women to ...