The Hershey Company announced Monday that Louie, a raccoon from South Florida, was crowned 2024 Cadbury Bunny. He has earned a starring role in a commercial and a cash prize.

As the winner, Crash will star in his own Cadbury Clucking Bunny commercial and receive a $5,000 prize Kimberlee Speakman is a digital writer at PEOPLE. She has been working at PEOPLE since 2022.

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