In my last article, I provided an overview of social CRM and walked through a core use case -- customer service (see How Social CRM Improves the Customer Service Lifecycle). In this post, I want to ...

Historically sales management has been judged on achievement of predefined sales, revenue, market growth, and quota or margin attainment. Although each of these elements is critical and will never ...

Companies have high expectations for their customer relationship management platform, which makes perfect sense considering it’s the centerpiece of the sales funnel. What they may not have, however, ...