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CRM vs. CDP: what’s the difference?
A CDP is the ultimate tool for businesses that need to make sense of the growing mountain of customer data coming from multiple sources. Unlike a CRM, which focuses on managing interactions and ...
CBT News13d
Why outdated data is costing dealers more than they realize – April Simmons | Horne Auto Group
Simmons, Corporate Internet & Marketing Director at Horne Auto Group, joins to discuss the role CDP data has in modern ...
eHotelier Insights15d
Bookboost secures 3.6M€ million to accelerate growth and expand Hospitality CRM Capabilities
Bookboost, the industry-leading hospitality CRM platform, has successfully secured €3.6M EUR in its latest funding round led ...
CMS Wire27d
Are Customer Data Platforms the Missing Link to Omnichannel Marketing Success?
CRM, email, social media and other offline channels. CDP marketers can create a 360-degree view of their customers and activate it to deliver hyper-personalized experiences at scale and optimize ...