The ads are also targeting "phone zombies" and "selfie addicts." LONDON -- The British Army has launched a new recruitment campaign targeting a range of millennial stereotypes, including “snowflakes” ...

Britain’s beleaguered armed forces are turning away hopeful recruits on “inexplicable” grounds while Sir Keir Starmer hopes ...

The Indigenous People of Biafra (IPOB) has cautioned Southeast youths against joining the British Army’s recruitment drive, describing it as a “deceptive move” to use them as “sacrificial lambs” in ...

If anyone should know you can't beat the enemy by aping the enemy, it's the army. This is a story of how a selfless collaboration between strategy and creative helped the army to stop acting like ...

The first time Lord Kitchener’s mug was used for British Army recruitment, it was 1914 and the world was fighting the Great War. Kitchener, serving at the time as British war minister, stared out from ...

Ministers are ploughing £1.3bn into army recruitment to bolster the UK’s depleted armed forces and tackle a crisis of staff retention, The Independent can reveal. The Ministry of Defence (MoD) last ...