Letterforms were created to record meaning – to hold ideas and prevent them from being lost. Over time, they evolved to educate – and through typography – to carry a voice or emotion. Type connects us ...

The use of fonts for branding really took off in the late 19th century and early 20th century as advertising and marketing ...

Gotham is our brand’s sans-serif font and a typographic workhorse. It can be used in a variety of ways: for headlines, body copy and captions. It also works well for charts, graphs and displaying data ...

Our brand fonts may not always be available for use in Word documents, PowerPoint presentations and other digital applications. This page offers appropriate substitutes. NOTE: These fonts are not used ...

Branding With Typography: Typography, experts now say, can give brands and people a voice right away with a new AI platform. Monotype, the global typography studio that works with the likes of ...

Brand Personality: If fonts could talk, which one would match your personality? If your personality were a font, would it be bold or italicized? Is your personality a serif or a sans serif?

Petrona is our brand’s serif font. Use Petrona bold italic or Petrona bold for special callouts or accents on your professionally designed pages. Petrona regular is ideal for longer copy. Roboto and ...