It’s the human element that builds brands, and ultimately, creates business value. In an age of artificial intelligence (AI), virtual assistants, machine automation and autonomous equipment, it’s easy ...

DAM platforms improve brand management, but your efforts will go nowhere without formalized processes. Maturity models are popular because they help organizations assess the state of their critical ...

In today's fast-paced and highly competitive business environment, brand management has emerged as a crucial discipline for organizations across industries. A well-crafted brand strategy and effective ...

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. A crisis is one of the best ways to test a leader’s skills. Sure ...