The Mikrosplit was introduced by TAG Heuer in 1916, a stopwatch which could measure separate time intervals down to the ...

We are often told that it takes around five years for watches to emerge from a designer’s mind to a final product. Looking at ...

Reimagined as a new Solagraph collection and unveiled alongside a special Monaco Split-Seconds Chronograph and more.

This hard lean into racing makes sense: Motorsports have long been an inspiration for watch brands and timekeeping plays an ...

It’s an energetic, dynamic, and bold chronograph that possesses an obvious need for speed and also tags its Formula 1 sponsorship in a tasteful manner just above the date box. TAG Heuer watches ...

With the F1 reporting a whopping 750 million fans worldwide, more than 90 million followers across social media and a rapidly growing fanbase, TAG Heuer once again finds itself in the box seat.

CEO Antoine Pin is refocusing the brand with a campaign that underlines its history with sport, alongside ramping up its ...

Last May, after years of demand from fans, TAG Heuer teamed up with Kith’s Ronnie Fieg to revive its beloved Formula 1 watches. The limited-edition run of 1,350 pieces quickly sold out—even if ...

TAG Heuer releases the new Carrera Day-Date collection and a Date Twin-Time ✓ Six models with a 41mm case and beautiful dials ...

In 2025, the Monaco Grand Prix will have a title sponsor for the first time. Swiss watchmaker Tag Heuer will join the event after returning as the sport’s official timekeeper, replacing Rolex in ...