In the clip shared on Instagram, the “Drunk In Love” singer smiled as she applied her Cécred Nourishing Hair Oil to her ...

In true Beyoncé fashion, she celebrated Cécred's launch at Ulta with multiple head-turning looks, including a plunging ...

@beyonce!” the caption read. In the clip, Beyoncé grabs a Cécred bottle, dabbing the product into her hands before ...

Cécred, the hair care brand founded by global superstar Beyoncé Knowles-Carter, has launched a campaign highlighting the hair ...

The outfit also had various silver-beaded embellishments on the material for a flashy touch to the look. Beyonce was seen applying Cécred nourishing hair oil ($44) to her voluminous platinum ...

Instagram / @beyonce Beyoncé's platinum, full-bodied hair has been a running theme for the Cowboy Carter era Given that, as fans will know, Beyoncé is just days away from kicking off her Cowboy ...

And on-brand for the occasion, she had her platinum hair styled in the silkiest Hollywood ... which perfectly match her hammered silver hoop earrings and chunky silver rings.

Beyoncé's Cécred products are now available at Ulta Beauty nationwide. The brand will also launch a new "Cécred Sunday" salon ...

Beyoncé's Cécred hair care line is now available at Ulta Beauty stores nationwide. Seven thousand stylists at Ulta Beauty salons will be trained to offer Cécred hair services. A "Cécred Sunday ...