Is there anything more iconic than Barbie? From revolutionizing the toy market all the way back in the late 1950s to the massively popular 2023 feature film directed by Greta Gerwig and starring ...
“Barbie” – the movie – was a smash success, hauling in over $1.4 billion globally to become the biggest movie of 2023. But that was just Mattel’s first entry into Hollywood, as the storied toy company ...