Australia's Bankwest on Tuesday launched what it calls a "new, bold and distinctive brand positioning" with a campaign that includes OOH, press, digital and social. Developed by WPP AUNZ agency Union, ...
When DBS launched its brand positioning in 2018 to ‘Live More, Bank Less’, the industry saw it as a “bold move”, according to Karen Ngui, managing director, head of group strategic marketing & ...
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