It is in the Veda that India’s pleasure (kama) heritage is first articulated very clearly. Here, desire is the seed of the mind that incepts creativity. Atharva Veda says, “Desire gives.

2. The Holy Name That Is a Symbol of Knowledge: Atharv The source of Atharv is Atharva Veda, and it is associated with Lord Ganesha as well. The name denotes supernatural strength, knowledge ...

Rig Veda pronounces that a person who enjoys affluence being oblivious to society is taken over by sin. Again, highlighting the importance of social distribution of wealth, Atharva Veda Samhita ...