The Ariel Motor Company has always put performance first, and its latest iteration of the iconic Atom turns the volume way up. Officially known as the Ariel Atom 4RR, the newest member of the Atom ...

In a world where too many new cars try to be all things to all people, Ariel Motor Company and its lightweight, hopelessly impractical yet hyper-focused Atom sports car is a refreshing change.

The Ariel Motor Company has been producing stripped down, serious driver’s cars for 25 years now. Yup, for a quarter of a century, the brand has produced scaffolding-like chassises with grippy tires, ...

I'm not the first to ask this question, especially since sportscar maker Ariel announced the Atom 4RR nearly a year ago. But now that you can actually buy one, the idea that one of these track weapons ...

Anyone who enjoyed watching Top Gear before Jeremy Clarkson punched a producer will remember his epic review of the Ariel Atom. At the time, it started "at under £20,000" and delivered 300 bhp, thanks ...

To celebrate 25 years since the launch of the original Ariel Atom, a new, more extreme version has been revealed with crazy F1-esque aero and a power-to-weight ratio greater than that of a Bugatti ...

The automotive world is full of weird and wonderful creations. One of the most notoriously bizarre cars produced in recent years is the Ariel Atom, a car with an insect-like exoskeleton and a fun ...

View post: Here’s How I’d Spec the 2026 RAV4 to Maximize Value & Features The people at Ariel will never get enough. The Ariel Atom 4 you can buy right now in the U.S. is fashioned from just enough ...

carwow is back with a light-versus-brawny showdown that couldn't have been any closer in the quarter mile. Representing all cars light and nimble, the Ariel Atom 4R is no Miata but a different animal ...

People think the main thing about starting a car company is coming up with a special machine that people will want to buy - but that's only part of it. A key part, for sure, but almost certainly not ...