Company gags don't always go over well. For example, German automaker Volkswagen published its April Fools' joke too soon ... Popeyes," Bart LaCount, chief marketing officer for Popeyes US and ...

Welcome to the worst day on the internet! As Chaim Gartenberg pointed out years ago, brands and a holiday dedicated to hoaxes are rarely a winning combo. If you’re a company with any kind of social ...

What seemed like an April Fool's prank at first glance became a successful marketing promotion as KFC's fried chicken-flavored toothpaste and accompanying toothbrush have — you guessed it ...

April Fool’s jokes have become a popular marketing tactic for companies in ... by framing it as “a playful April Fool’s Day prank.” “There will also be plenty more celebrations in ...

The company does April Fools’ Day pranks because “we've always been about friends hanging out and playing games together,” Stephanie Hess, Discord’s chief communications officer, said in an email to ...

Beverage company Lipton has caused an uproar with an early April Fool's Day prank. In an Instagram post ... reactions of the tea's discontinuation. MARKETING-INTERACTIVE has reached out to Lipton ...