Julia Kagan is a financial/consumer journalist and former senior editor, personal finance, of Investopedia. Eric's career includes extensive work in both public and corporate accounting with ...

The insurance industry relies heavily on constantly growing its clientele. An insurance agency is a great business to own because your customers need to renew their policies every year. This creates ...

Insurance may not be the most exciting topic. But insurance companies have created a competitive space where selling the promise of security is delivered through creative, memorable advertising ...

Insurance marketers are finding that artificial intelligence tools such as ChatGPT are making them more productive in their jobs. A panel of marketing professionals described their experiences using ...

A couple of weeks ago, I received a marketing piece from a well-known insurance carrier. The piece went out to the insurance carrier’s agents and announced the updated cap rates and maximum ...

Recent high profile matters serve as a solemn reminder that marketing techniques in the insurance business are highly regulated and that the simple act of marketing an insurance product can be a risky ...

- P&C Insurance Advertising Market Production by Region P&C Insurance Advertising Market Profile of Manufacturers-players are studied on the basis of SWOT, their products, production, value, ...

If insurance men as a body would devote their time whole-heartedly and sincerely to a study of advertising in relation to insurance, there would be from fifty to seventy-five million dollars spent ...