Which Adidas soccer ball is best? Soccer is the most popular sport worldwide, and a big reason is that all you really need to play is a ball. However, if you’re a serious player looking to improve ...
Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy, but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in ...
In the sporting world, computers are used to analyze everything from a golf swing to how fast a tennis ball was served. Tech is being used in the World Cup to determine if a ball actually went past ...
HOUSTON — FIFA and Adidas unveiled the TRIONDA on Wednesday as the official match ball for the 2026 World Cup, and it's way ...
Adidas director of soccer innovation Antonio Zea explains why replacing the controversial Jabulani in 2014, even after years of testing and testimonials from Lionel Messi and other stars, is still the ...
Surrounding The World Cup, Adidas Launches The Largest Marketing Campaign In Adidas Soccer's History
The soccer ball sure has come a long way. While pinning down the true inventor of the soccer ball is nearly impossible, history says that the game has been played with everything from human skulls to ...
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