WEIRD SENSATION FEELS GOOD: The World of ASMR exhibit curated by James Taylor-Foster is an all-immersive exploration of the popular multi-sensory experience. Created and presented in collaboration ...

ASMR stands for “autonomous sensory meridian response.” It’s a rather dry term considering the fact that it stands for a physical sensation that millions of people describe as a peaceful, joyful ...

Soft, rhythmic pops flow in calming patterns as the blue Pop It creates a soothing sensory experience. Each press delivers ...

When Spirit Payton started making videos in 2015, she had no idea she was destined to become the online "Queen of ASMR." Now, millions of people have watched her eat pickles. ASMR, or Autonomous ...

Grill a perfect beef fillet over the open flame while enjoying ASMR sounds of cooking in the forest. Soft naan bread ...

If you’ve spent any time watching YouTube, listening to comedy podcasts, or reading internet comment threads, you’ve probably come across the phenomenon known as ASMR — or, “autonomous sensory ...

Michelob Ultra might just take the award for strangest Super Bowl ad this year—especially when you get the backstory behind it. If you feel a little tingle while watching Zoë Kravitz promote the ...

We open with a close-up of a young woman’s face, shot from below. She gazes downward into the camera, her light brown hair hanging so low as to almost touch the lens. Her eyes are wide with what seems ...

You may have never heard of ASMR before, but you may have experienced it. It’s the tingling sensation on the back of your scalp or on your neck when you hear certain subtle sounds: Like a whisper, or ...