Get to know the feel-good Instagram beauty that everyone is talking about even better. Here's what's going on in the world of ASMR beauty. So why do some feel it, and some don’t? A psychological study ...

In this relaxing ASMR session, actress Kiernan Shipka guides you through her makeup routine, one soft whisper at a time. Kiernan gently taps her favorite products as she applies a full face of makeup, ...

You’ve heard about Cardi B tried it. You saw the Zoe Kravitz beer ad. But what is ASMR, exactly? Autonomous sensory meridian response (ASMR) is a heady way of saying “brain tingles.” For lots of ...

HOUSTON, Texas -- It's a curious phenomenon that's caught fire on social media. Recordings of attractive women gently whispering into a microphone on Instagram. YouTube videos of long fingernails ...

A woman who filmed herself whispering at the camera has become a YouTube phenomenon – because her videos give people ‘head tingles’. Kimberley Tregidgo, 24, from Devon, is a so-called ASMR YouTuber ...

The euphoric-but-relaxing responses to soothing visuals and quirky, textural sounds has spawned an online wellbeing phenomenon. But what is ASMR—and why do only some people feel it? Increasingly, ...

Autonomous sensory meridian response (ASMR) occurs when certain stimuli, including sounds, visuals, or close contact with another person, produce tingling or calm feelings and sensations. Share on ...

Only some people experience ASMR, a trait where people may feel a tingling sensation on their scalp and back of the neck in response to auditory and/or visual stimuli. There is a wide range of sensory ...

ASMR has been trending long enough that most people have at least heard of this brain tingling sensation. Nowadays, tons of people use ASMR (autonomous sensory meridian response) to reduce anxiety and ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. I have just spent 38 minutes looking at someone unwrapping three bars of chocolate. Before that, I watched a ...