For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's ...
Asda’s market share has plummeted from 14.6% in 2021 to just 12.6% today, bleeding customers to Tesco and Sainsbury’s. But ...
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