Milk, ice cream products are latest to drop artificial dyes
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The average American gobbles down about 19 pounds of ice cream a year, according to the industry. Confessing that ice cream is his favorite food, Mr. Kennedy said the initiative does not apply to products made with non-dairy ingredients or those made in-house by small ice cream shops or restaurants.
The FDA has approved Gardenia blue as a natural food dye, part of a broader push by Health and Human Services to support dairy and clean ingredients.