When the countdown finally hit zero, Swift revealed the surprise: a brand-new vinyl, called "The Tiny Bubbles in Champagne Edition." The vinyls came in two color options: "under bright lights pearlescent" and "red lipstick & lace transparent."

Taylor Swift's website featured a gold countdown, exciting fans. The countdown ended with the reveal of her album, 'The Life of a Showgirl,' set to release on October 3. Previous countdowns revealed vinyl editions and promo photos.

Taylor Swift revealed her album art for 'The Life of a Showgirl' on the 'New Heights' podcast on August 13, and on the cover of the record, which is out October 3, Swift is dripping in over 19K in diamonds.