Nvidia is touting the performance of DeepSeek’s open source AI models on its just-launched RTX 50-series GPUs, claiming that they can “run the DeepSeek family of distilled models faster than anything on the PC market.” But this announcement from Nvidia might be somewhat missing the point.

DeepSeek, a Chinese artificial intelligence (AI) start-up, is sending shock waves through the U.S. tech sector by demonstrating its latest AI assistant, which achieves performance comparable to or even surpassing some of the world's best chatbots.

Leading the swing were Apple and Nvidia, both Silicon Valley giants with significant dealings in China, as shares of Apple went from as much as a 4% morning gain to a 2% daily loss by late afternoon, and Nvidia stock turned what was as much as a 3% gain to a 3% daily drop.

U.S. President Donald Trump and the CEO of Nvidia Jensen Huang discussed DeepSeek - the Chinese company whose AI model's performance rocked the tech world - and tightening AI chip exports during their meeting at the White House on Friday,

Startup DeekSeek is highlighting advances in China's AI industry. The Trump administration is weighing new restrictions on sending AI chips to China.

China's DeepSeek last week launched a free assistant it says uses less data at a fraction of the cost of U.S. models. Within days, it became the most downloaded app in Apple's App Store and stirred concerns about United States' lead in AI,

DeepSeek has raised questions about the effectiveness of US chip restrictions that aim to curtail China’s tech development. Now, the White House and the FBI are trying to determine if DeepSeek managed to buy advanced Nvidia chips through middlemen in Singapore to bypass those limits,