Say hello to ease at sea and the first new British cruise line to be launched since 2010. We are Ambassador Cruise Line, we specialise in authentic, premium value cruising experience with a few innovative twists. Our purpose is simple: we want to inspire each and every guest to experience authentic cruising effortlessly, and sustainably. We’re here to accompany the next era of travel by blending tradition and innovation for a truly timeless cruise holiday that still makes you feel right at home. A warm welcome awaits from the minute you arrive on board to the moment you leave. Our classic ships create an inclusive atmosphere, with charming crews, sumptuous cuisine and space to relax.